Pet Palette Distribution Launches Holiday Prebook Events
Pet Palette Distribution, a Skysville, Md.-based national distributor of premium pet products, is launching its Fall and Winter Holiday Prebook events on Wed., May 3, which will feature more than 20 top brands, company officials reported.
Several are exclusive to Pet Palette Distribution this year, including Outward Hound, Planet Dog, FuzzYard and Haute Diggity Dog, officials added. Both assortments will feature more cat products and seasonal treats than previous years, as well as apparel, accessories, and one of the largest toy selections in the pet industry, officials said. A number of the distributor’s recently added brands including, Yeowww!, Bocce’s Bakery, SnugArooz, and SodaPup, will also be highlighted. Tiered discounts that include free shipping are being offered to those retailers who choose to participate in the prebook events, officials added.
“Holiday gifting continues to grow year-round, especially in pet,” said Megan Hulse, senior buyer at Pet Palette Distribution. “The key is to make festive gifting more accessible to consumers by creating eye catching displays and using budget-conscious products that tell a story and put a smile on their face. Shoppers of all ages love to find purse-friendly, Instagram-able items for their pets, to pamper them and show them off to family and friends. The end goal is to give the consumer and their fur-kid an experience that brightens their day.”
According to the 2021-2022 American Pet Products Association (APPA) National Pet Owners Survey, up to 80 percent of pet owners report purchasing gifts for their pets and the most common occasion for dog and cat owners to buy pet gifts is for Christmas. It is expected that these numbers will continue to grow exponentially as millennials and Gen Z continue to further dominate the marketplace, officials said.
“As a distributor, we understand that seasonal merchandise planning can create unique challenges for retailers since product life cycles are measured in weeks or even days,” said Ron Metzger, CEO of Pet Palette Distribution. “We strive to create holiday assortments that maximize a retailer’s revenue while minimizing their risk. Our team has done a deep dive on trend forecasting this year so customers don’t have to do the legwork to figure out what is going to sell best, we’ve done that for them.”
Fall and Halloween prebook discounts will be available through July 25 and Winter Holiday prebook discounts will end on Au. 29. The prebook events cannot be combined with each other or with additional discounts. Retailers can place prebook orders through their Pet Palette Distribution sales representative, via wholesalepet.com, or with official prebook assortment order forms which can be found on petpalettedistribution.com.